- FOR ADVERTISERS
Acquire users. Understand performance. Scale with intent.
- ADVERTISER OBJECTIVES
Start with the outcome.
Acquisition
More qualified users.
Activation
More users reaching meaningful product milestones.
Conversion
More users taking valuable actions.
Revenue
More acquisition connected to commercial value.
Retention
Better understanding of user quality beyond acquisition.
ROAS
Better economics from performance investment.
- HOW WE STRUCTURE CAMPAIGNS
We optimize toward the action not just the acquisition.
- ACQUISITION
User Acquisition
- App Install Campaigns
- Customer Acquisition
- Audience Targeting
- Geographic Targeting
- Device / OS Targeting
- Campaign-Level Optimization
- Source-Level Optimization
- PERFORMANCE CAMPAIGNS
Built around the KPI that matters.
- CPI
- CPA
- Registration
- Activation
- KYC
- Purchase
- Subscription
- Deposit
- ROAS
- RE-ENGAGEMENT
The next conversion can come from a user you already reached.
- INVENTORY
Reach doesn't have to come from one channel.
Programmatic Inventory
In-app, mobile web and supported programmatic environments.
CTV
Connected TV advertising.
OEM Inventory
Eligible OEM/device ecosystem placements.
Partner Reach
Publisher/app partner relationships.
Cresco Direct Access
Selected partner properties through direct inventory relationships.
- DIRECT OPPORTUNITIES
Cresco Direct Access
- TARGETING
Precision starts with relevance.
Geo
Country, region or other geographic parameters where supported.
Device
Operating system and device parameters where available.
Context
Relevant digital environments.
Audience
Available audience and engagement signals.
Event
Optimization toward meaningful actions.
Campaign History
Use historical performance signals where available and appropriate.
- MEASUREMENT
Measure what happens after the click.
- measurement and attribution partners
- MMP Integrations
- Attribution
- Postbacks
- Event-Level Measurement
- Source-Level Reporting
- Campaign-Level Reporting
- API-Based Data Flows
- Conversion Signals
- Quality Signals
- CAMPAIGN OPTIMIZATION
Optimize for what performs.
- Source-Level Optimization
- Sub-Source Optimization
- Audience Analysis
- Inventory Evaluation
- Performance Monitoring
- Budget Reallocation
- KPI Balancing
Performance signals help identify stronger sources, audiences, placements and campaign conditions. Budget and attention can then be shifted toward opportunities showing stronger performance.
- QUALITY
Quality is more than watching traffic
Cresco continuously monitors campaign and source-level performance to identify weak signals, protect conversion quality, and optimize toward meaningful outcomes. With a dedicated account manager supporting each campaign, advertisers get ongoing performance oversight, timely intervention, and hands-on support as campaigns scale.
- Source Monitoring
- KPI Thresholds
- Conversion-Quality Checks
- Suspicious Traffic Signals
- Underperforming-Source Intervention
- Campaign / Source Optimization
- Dedicated Account Manager
- Daily Campaign Reporting
- QUALITY
Scale with performance and support in place.
Low-cost acquisition can hide weak downstream value. Cresco’s performance approach looks beyond volume to understand conversion behaviour, source quality and downstream outcomes.
- Source Monitoring
- KPI Thresholds
- Conversion-Quality Checks
- Suspicious Traffic Signals
- Underperforming-Source Intervention
- Campaign / Source Optimization
- INDUSTRIES
Built for digital businesses.
Gaming
Fintech
iGaming
Entertainment
Entertainment
E-commerce
Health & Wellness
Gaming
Fintech
SaaS
E-commerce / D2C
Consumer Apps
Travel & Mobility
EdTech
Health & Wellness
- ADVERTISER WORKFLOW
Understand
Product + market + objective.
Define
KPI + measurement + campaign structure.
Activate
Relevant inventory + audiences.
Learn
Read performance signals.
Optimize
Identify what is working.
Scale
Expand where performance supports it.
